Articles and Researches

A new study by Dr. Jonah Berger from the Wharton School, Experticity and the Keller Fay Group found that influencers have up to 22.2 times more conversations each week than regular users about purchasing recommendations.

According to the study, 82 percent of consumers polled said they were highly likely to follow a recommendation made by a micro influencer.

Social times

Online influencers are more influential than celebrities in children’s fashion market

netimperative

The online influencer is now a marketing force you can’t ignore

jeff bullas

In fact, working with influencers on a marketing campaign can drive 16 times more engagement than paid or owned media.

chiefmarketer

6 reasons to boost SEO & content investments with influencer marketing

search engine land

The recommendation from person to person is now the most powerful way we have to change things.

Seth Godin

Influencer marketing is increasingly becoming a mainstay of the modern day marketers playbook. For those unfamiliar with the term, influencer marketing is the practice in which brands collaborate with social influencers across social platforms such as YouTube and Instagram to promote their products through branded content. A $240m ($156m) industry as measured by Technorati, and with 92% of people trusting recommendations from people they know, its no wonder that it is one of the fastest growing marketing medium in the past five years.

The Guardian

Influencer marketing will be responsible for 100 million in holiday sales in 2016. Influencer marketing will surpass TV as the most effective advertising medium. Influencer marketing will reach 50% of digital marketing spend for shopper marketers

The Huffington Post

STUDY: Influencer Marketing Pays $6.50 for Every Dollar Spent

Adweek

For the millennial generation, which spends a lot of time scrolling through social media feeds, Instagram
influencers are far more important than celebrities

The New York Times