Articles and Researches

A new study by Dr. Jonah Berger from the Wharton School, Experticity and the Keller Fay Group found that influencers have up to 22.2 times more conversations each week than regular users about purchasing recommendations.

According to the study, 82 percent of consumers polled said they were highly likely to follow a recommendation made by a micro influencer.

Social times

Online influencers are more influential than celebrities in children’s fashion market

netimperative

The online influencer is now a marketing force you can’t ignore

jeff bullas

In fact, working with influencers on a marketing campaign can drive 16 times more engagement than paid or owned media.

chiefmarketer

6 reasons to boost SEO & content investments with influencer marketing

search engine land